Wednesday, April 29, 2009

And it begins...again

After more than three years of begging, pleading, searching, applying, vetting, financing, etc. the Phoenix incarnation of HULA'S is finally coming to fruition. I fell in love with this restaurant in Monterey, CA in 2001 and knew from the moment I walked in the first time that I would eventually bring it to our town. Our goal is to keep the foundation of what made HULA'S great, but add a modern, urban twist to reflect what's happening in the Central Corridor. We want to respect the architecture of the original building (once a place called Heap's Big Beef in 1965) and the community, while embracing the retro essence of the rat pack era from the late '50's and early '60's, retaining a large part of the original menu and strategically applying artwork and accents that reflect the origin of HULA'S.


Any of you who have driven by recently probably noticed that we finally broke ground. Although I have yet to experience fatherhood, I can only liken opening a restaurant to being a parent. You slowly watch it gestate, then be born, then do your very best to instill in it all the things you truly believe in, hoping and praying the entire time that the end result will garner the acceptance and love of the community as a whole.


We look forward to seeing you all at a table in the very near future for some great, modern island cuisine, and more importantly in this current world, a little bit of human interaction, nurturing and soul.